Guest Lecture Series: Mr. Gautam Mishra, Regional Head, Cremica Food Industries Ltd.

Edited-2543March 20th, 2018, Tapmi was graced by the presence of Mr. Gautam Mishra, Regional Head at Cremica Food Industries Ltd. He addressed a cohort of students on the growing marketing trends and changes happening in the FMCG sector.
He began with an overview of the industry explaining how there are nearly 8.4 million retail outlets in the country out of which 2.3 million outlets dealing in FMCG products contribute to almost 80% of the sales. He also emphasized the importance of distribution and the importance of both quality and quantity of distribution to be taken into consideration for optimal decisions.
He also highlighted facts about the contribution of the rural and the urban markets in FMCG sales. He talked about the different A’s of rural marketing namely, Availability, affordability, acceptability and awareness, and also discussed how marketing strategies directed at rural markets were different with respect to communication mediums, transport facilities, electrification, etc.
Mr. Mishra then spoke about the premium rush and how Premium was the mass and super-premium the new premium in India today.
He emphasized on three core values: integrity, speed and personal ownership that are necessary for each one of us to inculcate in ourselves to be successful in the future. These would help us to self-articulate our thoughts.
He also listed four leadership skill sets that we should possess. They were thought leadership, people leadership, action leadership and result leadership.
Sir then mapped out his journey from working in Onida, Perfetti van Melle, Britannia and others to Cremica currently and how he added value to each of these organisations through his hard work and strategies. He discussed about his initiatives in areas of distribution, value chain, sales, etc, that helped them grow and become more efficient. Overall it was a wonderful learning experience for all of us and we took great insights into the FMCG sector and the career path that can be taken in this area ahead.
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Interaction – Dr. Harish Pant, Managing Director, Hampson Aerospace

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Student: How has been your experience in TAPMI so far and how are you finding SCOPE 2018?

Dr. Harish Pant– My experience has been great. SCOPE is a unique initiative. The students have constantly been communicating with me throughout for a comfortable trip. All responses were prompt.  I am enjoying the event. I gave a session on India 20-20 and Industry 4.0 to the students and I look forward to the various future events of SCOPE.

Student: You have worked for organizations like GM, Maruti Udyog, JSL and now leading Hampson industries; what is your take on the future of manufacturing industry in India?

Dr. Harish Pant– Because of the multiple disruptions happening at the same time, manufacturing would change rapidly and my view is that about 30% to 40% industries would close down because they might be rendered irrelevant. For example, manufacturing engine parts would become obsolete with the advent of new electric vehicles. Similarly, many structural changes that are taking place would change the industry.

Manufacturing as a core is taking a backseat and Tech companies are now investing in automotive. Google, Apple, Tesla who were not in existence a few years back are now being valued more than General Motors. These changes are inevitable and therefore manufacturing would not be the same again.

Student: You have worked across various domains, and across the years you have worked with organizations with varying cultures, your industry experience spans over many years, how has it contributed to who you are today?

Dr. Harish Pant– It has enriched me substantially and I find myself in a unique position where I can contribute and impact the society at large. This combination has given me depth and span that I can contribute at the national level.

I have joined Networking Council of Business and Academia’s recently as its Founding Member in Leadership Council where I will actively contribute as the Thought leader, with other prominent Thought Leaders from Ivy of Academia, Industry and Businesses across India and abroad.

Similarly, at the international level, I have started contributing as Advisor and Global Mentor through various platforms like 100 Open Startups. All this would not have been possible if I would not have had such a rich experience.

Student: The work culture and the attitude of the employees have changed over the years. What difference do you perceive in the people working for you, coming all the way from when you started until today?

Dr. Harish Pant– Definitely, the employees back then were more loyal and had a sense of fear for their jobs because they had mouths to feed. Today the generation has a safety net with their parents still working so their longevity in the job is less and they prefer to jump between jobs.

The resources previously focused on “bare necessities of life” and now they are focused on “aspirations of life”. And this, there is a definite Generation gap where three generations would be working under one roof. Because of this, there is a chasm which many leaders today are unable to fill. A successful leader is one who is able to manage and connect across to take all along on his/her journey.

Student: While we know automation has greatly enhanced manufacturing capabilities, are there any problems that you have seen arising due to it?

Dr. Harish Pant– I think there is more of a hype than substance. Like in the recent budget people complained that the middle class has been squeezed of its resources. The tiny fraction of people (1%) pays direct taxes so 99% don’t. The people who don’t pay also join the chorus.

Indian Economy is at $ 2.3 trillion GDP while the top 3 Tech companies in the world are valued more than the Indian GDP. So, when Indian employees complain that robots and automation have taken away their job they are not being realistic as we contribute a tiny percentage to the global economy. We have to go a long way when this becomes a threat.

The second perspective is that automation helps society and it enhances our capacity, quality, productivity and helps manage our costs and thus benefits society immensely. There is a dilemma whether to accept this evolutionary change or stand still.

Keep evolving is a better proposition than simply worrying about the job loss.

The third viewpoint is, as and when robots replace humans, there will be a relative reduction of consumers too – robots work but do not consume as humans. Also, work will be there but not the job as the jobs which are Dirty, Delicate, Duplicate or Dangerous are automated.

The benefits of automation are so huge to that society will be called upon to take care of unemployed. There is a call for deciding Minimum Unified Payment across the world.

Student: Would you like to convey any message to the students of TAPMI?

Dr. Harish Pant– Indian economy is growing and India would see the highest continuous economic growth in the coming decade. It is the responsibility of the management graduates to think big and not get constrained by problems, challenges and corruption. Beyond all these noises are huge opportunities. I have written an article “A trillion-dollar challenge” wherein I have articulated that what happens if our prime minister invites directors of the top twenty management institutes of our country to take up this trillion-dollar challenge.

These institutes are producing the top future world leaders. They should take the challenge to formulate a team of their best alums and students, who in turn would develop a plan to contribute one trillion dollars plus value to our society. The directors need to pay attention to the kind of education they would give to their students. This emphasis should put on the core of foundation of learning where they identify the students who have the required mettle and train them to contribute to the society. Business will learn in academics rather management intern in business!

S.C.O.P.E 2018: Wordsworth: Mr. Prafulla Bhide, Head of Strategic Planning and Logistics, United Phosphorous Ltd. on “Leveraging technology for supply chain analytics  and RFID in warehousing”

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On 4th February 2018, TAPMI hosted Mr. Prafulla Bhide, Head of Strategic Planning and Logistics at United Phosphorous Ltd., for Wordsworth, the guest lecture series of S.C.O.P.E 2018. His topic of discussion was leveraging technology for supply chain analytics and RFID in warehousing management.

Mr. Bhide started by explaining what warehouses are- the difference between warehouse and godowns. Warehouse, he said, is a place to store merchandise, receive goods from a supplier, move goods to customers and accommodate returns from them. Additionally, more than one company can share a warehouse- godown belongs to a single enterprise. It is a place which ensures customer satisfaction by the product shipped after adding value to it.

He went on to elaborate on the various types of warehouses such as retail store, national and regional distribution centers, service part distribution centers, e-commerce fulfilment, perishable and cold chain warehouses, CFA, stockists, etc. He claimed that the future will blur the line of demarcation between the types of warehouses and consumer reaching warehouses- a replacement to the long supply chain. He also spoke of omnichannel retail starting a revolution in supply chain management.

In the next segment of the discussion, Mr. Bhide touched upon RFID or Radio Frequency Identification Device. Just like barcodes, RFID is another form of ADC or Automated Data Collection technology, he said, having components like Readers and Tags which are capable of storing and transmitting information. He mentioned the types of tags, Active and Passive, and talked about each in detail. Active tags are used for long distances like electronic tolls, have large memories, are powered by internal battery sources and are expensive. On the other hand, Passive tags are powered by a reader, lighter, cheaper to produce and used in close range. The types of memory in the same could be Read, Read/Write or a combination of both, he said.

Mr. Bhide compared barcodes with RFID; and also talked about the usages and applications of RFID and also the supply chain management benefits of RFID. He concluded the session by stating such technological innovations help companies as it is better for them to have visibility of what is selling and what rate, in order to make a data-driven decision.

S.C.O.P.E. 2018: Day 2: Wordsworth Guest Lecture Series: “Sustainability and the Supply Chain” – Mr. Arun Sharma, Head – India Supply Chain at MI-India

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On 4th February 2018, Mr. Arun Sharma delivered a lecture on “Sustainability and the Supply Chain”, as part of the second day of S.C.O.P.E, the annual Operations Conclave of TAPMI.

He began the discussion by sensitizing the students on the importance of following sustainable practices. It is important to act responsibly on behalf of future generations to achieve economic and social progress, he explained. With global megatrends such as climate change, globalization and digitization defining our lives, new markets are opening up. Yet, these also harbor significant risks that only value-based, sustainability-driven organizations can minimize and leverage. He then explored the scope of integrating sustainability into the supply chain, where waste is generated at each step of the process – from sourcing to retail and even recovery processes for product end-of-life. He provided real-life examples to illustrate the same, from his wealth of experience as a supply chain specialist.

The various dimensions of integrating sustainability need to be looked into, he said, explaining that the legal, social safety and compliance issues require due consideration. He then provided a framework for designing a sustainable supply chain. Mapping the supply chain would be the first step to take, which includes identifying the supplier’s most significant environmental challenges. This would help the company to suggest solutions and prioritize their sustainability efforts. Establishing and communicating expectations through a supplier code of conduct is a critical step. He stressed the importance of developing training and capacity building programs to drive behavioural changes in the organization. He also drew attention to the reverse supply chain, stating that it is an area that has immense potential to aid sustainability efforts through reuse and recycling.

Mr. Sharma advised the students to look beyond the short-term financial benefits and think of sustainability as something that adds long-term value to the organization. While incorporating a sustainability agenda is highly complex, such efforts are imperative to ensure the quality of human existence on the planet, he reiterated. It is even more pertinent in our country, considering our lax attitude towards the environment and the widespread over-exploitation of natural resources, he concluded.

S.C.O.P.E. 2018: Wordsworth Guest Lecture Series: “Distributed Manufacturing & Integrated services” – Mr. Aniruddha Srinath, Deputy General Manager – Manufacturing – Ather Energy & Mr. Rohith Hariharan, Head of Talent – Ather Energy

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On 4th February 2018, Day 2 of S.C.O.P.E. 2018, TAPMI’s Operations Forum’s annual event Mr. Aniruddha Srinath, Deputy General Manager, Ather Energy and Mr. Rohith Hariharan, Head of Talent Acquisition, Ather Energy hosted an insightful interaction with the students on Distributed Manufacturing and Integrated Service.

The guest lecture session initiated with a brief introduction of Ather Energy and it’s soon to be launched smart electric scooter S340. The guests focused on the future of electric vehicles and how the experience which these vehicles provide are becoming personalised more than ever. A light was thrown on the changing paradigm in the manufacturing sector. Mr. Hariharan explained how making and selling has changed over the years highlighting on the Industrial Revolution in 1850 to Ford’s concept of Mass Production in 1930 to the concept of Mass Customization in 1980. He went on to discuss how growth in GDP is directly related to the increase in industry share.

Mr. Srinath highlighted upon the implications of DMI’s on supply chain which include: standardisation, software skills, mature process and legal practices to name a few. He also touched on how DMI’s are affecting different industries based on regulatory environment, size of the product, product complication and digitisation.

The guests concluded the session with an interesting Q&A session with the students whose queries were quenched by the expert presenters of the session.

S.C.O.P.E. 2018: Wordsworth Guest Lecture Series: ‘3D Printing- on board in the transformation of supply chain’- Mr. Subeer Oberoi, Regional Manager, Dachser India Pvt. Ltd.

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On 4th February 2018 Mr. Subeer Oberoi, Regional Manager, Dachser India Pvt. Ltd., gave an insightful talk on 3D printing and its transformation of the supply chain industry as part of Wordsworth, S.C.O.P.E 2018.

He started his talk by elaborating his journey in Dachser India and a brief introduction about Dascher Pvt. Ltd. He then touched upon various SCM trends including 3D printing, augmented reality, internet of things, cloud computing, big data analytics, artificial intelligence, gamification etc and how they are changing the world around us. What was once an imagination to many has become a reality due to technology. He later moved on to explain the differences between 3D printing vs Traditional manufacturing few of them includes manufacturing costs, the time required etc.

He then listed out the various impacts and benefits of 3D printing and explained each one of them in detail. Few of them are; reduced cost of prototyping, quality enhancement, vendor/supply management, manpower and facility management etc. 3D printing helps gauge a better customer focus, with 3D printing customers have the advantage of asking for products that exactly meet there need. Using the example of FedX he explained a traditional supply chain model and a 3D printing supply chain model and the differences between them.

He then talked about the benefits analysis of SCM due to 3D printing, few of them are; lesser SKUs due to 3D printing and hence lesser maintenance cost, lesser transportation cost, perfect products that can be produced by robots, high level of customisation, negligible manufacturing effort as compared to traditional manufacturing etc. He explained how 3D printing can help postponement and late customisation which will reduce overproduction and excess inventory, thus keeping Bullwhip effect under control. 3D printing can bring phenomenal changes to cargo flows across the world. Research says that in 10 years 10% of everything manufactured will be 3D printed. A balance between responsiveness and efficiency can be achieved to a great extent using 3D printing. To further explain the benefits due to 3D printing in detail, he showed the students a couple of interesting videos on the subject.

Towards the end of the session, students were given the opportunity to ask their questions and Mr Oberoi. ensured that none of the queries went unanswered. The experience was enriching and a great learning experience for the students.

S.C.O.P.E. 2018: Wordsworth Guest Lecture Series: “Blockchain in Manufacturing and Industry 4.0” – Dr. Harish Pant, Managing Director, Hampson Industries Pvt. Ltd.

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On 4th February 2018, Mr. Harish Pant, Managing Director, Hampson spoke about Blockchain in manufacturing and Industry 4.0 as part of Wordsworth Guest Lecture Series in S.C.O.P.E. 2018. Mr. Pant started off his lecture with humor and gave a brief introduction to his career. He shared some startling stats on India’s projected GDP growth till 2040. India is expected to be Top 3 economies by 2040. The challenge for management graduates is to think big in terms of billions and trillions not millions. 75% of S&P 500 companies are expected to be replaced in less than a decade.

Mr. Pant spoke about the twin play of Globalization and Protectionism. He spoke about the “ACES” aspects of Mobility which are Autonomous, Connected, Electrified and Shared respectively. He then spoke about the implication of automation in the area of public transportation.

Mr. Pant then elaborated on the 4D’s of Automation – Dangerous, Dirty, Duplicate and Delicate work. He mentioned a few instances of his life where he urged the Government of India to go for Electric Vehicles as India could well be World’s largest economy if it relies less on Oil. Technology is disrupting Industries and technologies like IoT could pose a threat to core companies. He mentioned how Qualcomm is planning to leverage IoT with the help of Bluetooth devices which are charged by radio frequencies by 2020.

Mr. Pant then spoke about the impact of Manufacturing on stock markets. He asked the students to dig deep and analyze the disruptive trends which are causing companies to rise or shut down. He urged students to start innovating as managing is becoming costlier and no one wants to pay. Entrepreneurship is the way and this is explained by the Rs 3703 crores allocated by GOI for Startup India scheme for R&D on AI. He urged the students to change the way things are done. He spoke on how Big Data skills are necessary in current scenario. Lifelong learning is the current reality. China is already on the way to become No.1 and we need to step up to the challenge posed by China if we were to compete with them.

Mr. Pant moved on to the future of supply chain. He expects a saving of $3 trillion by 2022 through an interconnected digital supply chain in the industry. He took examples of companies in aerospace sector to reiterate the transition to Industry 4.0. To reinforce his idea of the future of Industry 4.0, he then showed us an entertaining video of Sophia the robot and a humorous video of a millennial’s interview. He then took a few questions from the marking the end of what has been an enthralling session for the audience.