Sankalp- Finals@ TAPMI Atharva 2014

Sankalp’s final round- ‘the elevator speech’ stood true to its name by testing the creativity and entrepreneurship skills of all the participants to its maximum. The contestants were rigorously evaluated by all the 3 judges’ to bring out the best of their entrepreneurship talent.


Participants from all the five teams –

  • Pegasus (Narsee Monjee Institute of Management Studies, Mumbai)
  • Eccentrics (Goa Institute of Management)
  • Green Guzzlers (T. A. Pai Management Institute, Manipal) 
  • Avengers (National Institute of Industrial Engineering, Mumbai)
  • Lesaviours (Indian Institute of Management, Kozhikode)

Each team was given a time of 3 minutes to present their B-plan. All the teams came out with different competitive strategies for their plans. This was followed by a heated question and an answer round between the judges and the contestants. A variety of questions were asked on strategies and and their impact.

  • The proud winners of the event were Goa institute of Management with Narsee Monjee institute of management taking home the second place.

The event was intellectually stimulating and provided the students a great opportunity to display their entrepreneurial skills.


Make Your Mark @ TAPMI Atharva 2014

Make Your Mark is essentially a marketing event, which took place over two days consisting of troubleshooting a real life managerial crisis, designing a marketing plan and lastly a simulation game.

The judges of the MYM were Prof. Vinod Madhavan, Dr. Gururaj Kidiyoor and Dr. Siva Kumar, judging different sub events for the same, and the participants were from IIM-B, NITIE and TAPMI, with each had a team of two members.

To elaborate upon the events, on day 1 Participants were given a case about a shop run by NGO in Udupi.  They were taken to that shop so that they can understand the problems and clarify their doubts by asking questions to store manager. Followed by which a presentation had to be made citing the solutions for the same.

Next was a marketing plan designing competitions wherein the participants were supposed to select a product among the 4 innovative products given to them previously and prepare its marketing plan.

Day2 saw the simulation game competition called BrandPro. The Simulation consisted of a product and they had to design brand strategy with certain factors mentioned in the simulation. Team which had maximum Share Price index won that round.

The event saw rigorous participation from all the teams and had lots of learning for them in store. The winner was the team from IIM-Bangalore who grabbed prizes worth Rs. 15,000 and the runners up was team from NITIE, who walked away with prizes worth Rs.8000.

Today @ TAPMI Atharva : January 31,2014


After the stalwarts had their say at Polemic, it was the turn of young management students with entrepreneurial passion to showcase their business acumen at Sankalp, the B-Plan competition at Atharva 2014. 4 teams made it to the finals after an exhaustive elimination process that saw teams from the best B-schools in the country battled it out.  The finalists were –

  1. Pegasus (Narsee Monjee Institute of Management Studies, Mumbai) – Aggregators of luxury car rental services in major Indian cities
  2. Eccentrics (Goa Institute of Management) – A premium dhaba located on the outskirts of Bangalore
  3. Green Guzzlers (T. A. Pai Management Institute, Manipal)  – Synergizing solar and wind energy
  4. Avengers (National Institute of Industrial Engineering, Mumbai) – A model to eliminate middlemen between farmers and the market – the only rural marketing B-Plan at Sankalp this year
  5. Lesaviours (Indian Institute of Management, Kozhikode) – Aiming to minimize the crisis of solid waste management

The event was judged by a team of 3 judges. The Panelists are all accomplished achievers with decades of combined experience in various sectors and domains. They fired incisive questions after each student presentation and evaluated each event comprehensively. The teams held their own against the barrage of questions though which is a testament to their levels of preparation, dedication and passion. The teams took criticism on their chin and were very professional on addition to being eager to learn from the criticisms of the judges.

The panel of expert judges –

  • Mohan Narayanan – An alumnus of IIT Madras and co-founder and CEO of Kubos Consultancy Services
  • Prakash Gurumoorthy – Managing Director- India at Group FMG
  • Ashwin Raguraman – COO of Indian Innovation Fund



As a part of the fest, the finance event “Infinity” was conducted to give the students a chance to demonstrate their financial acumen. The competition was aimed at targeting the uncertainties in the market and helping students wade through turbulent situations. The case which was given was “Reliance Communications – House of Cards”. Students were asked to elaborate on the intrinsic values of the company, the financial performance and the future outlook of the company. Judged by Professors Vrishali Bhat and Durga Prasad, the teams spoke about Reliance’s overview, its strengths, weaknesses and opportunities and various lessons learnt from this analysis. Teams from various B-schools such as GIM, NIRMA, NMIMS and SDMIMD took part in the event. Apart from the competition, the event provided a rich learning regarding competitor analysis, investment rationale and valuation. A variety of questions were asked on strategies undertaken by Reliance. The event was intellectually stimulating and provided students with a plethora of information regarding financial decisions and forecasting.



Make your mark, the marketing event, has been rigorously designed to test the marketing acumen of all participants. A series of games and challenges will force teams to assimilate information meaningfully and present valid conclusions and answers to the questions thrown at them. The prelims were conducted today, with the top marketing minds in the country fighting it out for a place in the grand finale happening tomorrow.

A Colorful start to Atharva 2014 @TAPMI, Manipal


The inaugural ceremony for TAPMI Atharva 2014 kicked off today on 31st January, 2014. Starting in 1986, TAPMI Atharva enters its 27th year launching itself in a new avatar with plethora of events. It transcends new heights with more than 1200 participants from over 60 institutes and not just across the country but also internationally. TAPMI Atharva 2013-14 has “Transcending Boundaries” as its theme which signifies the growing trend in the world to obviate the boundaries between people, countries and thoughts.

The chief guest for the event was Ms Anita Tripathy, President InVentiv Health and TAPMI Director Dr RC Natarajan. The ceremony began with lighting of the lamp, rendering of invocation and guests occupying the stage seats. Dr RC Natarajan addressed the gathering. Welcoming the gathering the director remarked that one event that makes TAPMI proud and distinguishes the flagship event Atharva of TAPMI from events of other B-schools is Quiz on the Beach (QOTB). He asked the students to enjoy the two days and said such events give important opportunity to meet counterparts of other B-Schools. He extended warm wishes for the next two days.

Vinni Chowdhary, Convener of Atharva 2014 introduced the event TAPMI Atharva 2014 and present an overview. Ms Vinni highlighted the key developments this year of the event. Run for a Cause, a prelude to TAPMI Atharva was conducted on 26th January 2014. TAPMI Atharva continues its tradition to support a noble cause every year by conducting its “Run for a cause” marathon and this time it associated it with MARD(Men Against Rape and Discrimination). MARD is an initiative by noted Indian Director and Actor Mr Farhan Akhtar. The foundation is involved in spreading awareness among Indian youth to stand up against the incidents of rape and gender discrimination happening across the country. MARD works to bring about a change in the mindset and thereby bringing about a sustainable change in society. The marathon helped in spreading awareness about protection of women and their rights. The proceedings from the event would go to “Magic Bus India” an NGO associated with MARD.

Atharva’s flagship event “Quiz on the beach” enters its 11th year and promises to give a unique quizzing experience to all avid quizzers. QOTB is the most widespread college quizzing event in this country. This year it has taken a step ahead by conducting preliminary rounds in Chennai along with Bangalore and Mumbai. QOTB 2014 also had an international online round in sync with overall theme of Atharva of transcending the boundaries. The finals of the event will be hosted by Dr Navin Jayakumar at Kaup Beach on 1st February.

Vinni concluded that TAPMI Atharva 2014 continues to deliver what it has always promised- “an intellectual and challenging environment” for the participants coupled with an element of fun and social responsibility and extended warm welcome to all.

The chief guest Ms Anita Tripathy, encouraged the students to always strive for excellence and extended warm wishes. Dr RC Natarajan then declared the commencement of Atharva 2014.

The ceremony concluded with Mr Neeraj Vishnu Mundayur, Co-convener of Atharva 2014 rendering the Vote of thanks. Inaugural ceremony was followed by Polemic, the socio-corporate debate.

TAPMI – Atharva presents Run For A Cause (Marathon 2014) – in association with MARD (Men Against Rape and Discrimination)


TAPMI Atharva – the annual international B-school fest of T. A. Pai Management Institute entered its 27th edition with a very noble effort – Run for a Cause. A marathon of 4.1 km, the event was flagged off by the Chief Guest of the evening, Asst. Superintendent of Police (Karkala) Mr. Anna Malai. This was the 2nd year that TAPMI Atharva organized the marathon and this year the fest supported the NGO – MARD (Men Against Rape and Discrimination), a social campaign run by the noted Indian Movie Director and Actor, Mr. Farhan Akhtar. All the proceedings from the tickets of the participants were contributed to Magic Bus, an NGO that works in tandem with MARD.

Mr. Anna Malai, in his address, encouraged the efforts of TAPMI Atharva and pledged full support from the Karkala Police Department as well. The event was also addressed by Prof. Chowdari Prasad, Dean – PR and Chairman – Admissions, TAPMI, who stressed on the fact that Manipal has been keeping up with its 60 years’ tradition of promoting youth, culture and education and requested the audience to keep up with the tradition in the future. The marathon was witnessed by many TAPMI faculties – Dr. Animesh Bahadur, Associate Dean, Admissions; Prof. Vinod Madhavan, Chairperson – Student Affairs, Prof. Mohan Kumar. Mrs. R.C. Natarajan was also present to witness the marathon, while Prof. Madhu Veeraraghavan, Prof. Vidya Pratap, Prof. Sushanta Sarma participated in the run. More than 500 runners took part in the marathon, supporting the cause to protect women from a common crime – rape.

TAPMI Atharva 2013-14, one of the marquee events conducted by TAPMI, this year has a total of 7 events, namely: Quiz on the Beach (QOTB) – The International Business quiz, Polemic – the Socio-Corporate Debate, Sankalp – the B-Plan Competition, Make Your Mark – the Marketing Event, Infinity – the Finance Event, Xpressions and Run for a Cause. This year TAPMI Atharva is living up to its theme of “Transcending Boundaries”, as it goes international with its quiz – QOTB  and makes waves with Run For A Cause- Marathon, an event that is an attempt to stand up for women. The event witnessed outstanding participation this year, and is poised to be even bigger next year.

Atharva – Potent and Purposeful

An insatiable hunger for challenge is the only pre-requisite for you to come to Atharva – TAPMI’s annual B-School fest. Like every year, the three day event is action packed with a host of competitions like the ever popular Quiz on the Beach (QOTB), the marketing game Chakravyuh, the traditional stock trading contest – Outcry and many more.

We at Atharva understand that preparation and participation involves a sizeable effort and costs time. And to make your efforts worth it, Atharva is designed, unlike many B-School fests across the country, to offer a mix of business-related as well as cultural events. When you have the talent, then we will provide you the platform to prove it. Vibes, the inter college dance competition for the twinkle toes and tapping boots, has always been one of the most sought after events that sees participation  from several institutions across the country.

Polemic, the corporate debate, is to be moderated by T.V. Mohandas Pai, former CEO of Infosys. This year, it boasts of an impressive list of speakers like politician Dinesh Gundu Rao, Madhu Goud Yaskhi and Dushyant Singh, a member of the 15th Lok Sabha of India. The topic for this year is ‘India in the 21st Century: Vision, Hopes and Aspirations’.We have seen them battle it out in politics. It’s time to watch it live at Polemic!

Across various industries, HR managers look for those who can put the theory into practice, apply the textbook in the real world. Are you able to co-relate trends in the industry? Or, is there a creative genius in you looking to empower a brand or shape a company’s strategy? Events managed at Atharva are of a certain kind –which seeks to quiz the B-school grad, to intrigue, to test the skill set and decision making abilities while dealing with ambiguity and surprise. Atharva, as a concept has evolved immensely over the years and at TAPMI it has been a collaborative effort involving external functional committees viz. Marketing & General Management (MGM), HR Fora, Social Endeavour Group (SEG), the Finance and Operations Forums  and the like to aid the event design. Be it a stock market simulation or ensuring that a B-plan recommendation is implemented in practice; the functional committees have been the proverbial ‘cog in the wheel’.

In the previous years, events such as QOTB have received special mention in a number of newspapers and online blogs. Similarly, the media partners for  Atharva 2011-12 will be The Hindu’s Business Line and Manipal based online journal ‘Chill Maadi’. The Atharva Pre-Fest edition on Chill Maadi is available HERE.

With just a day to go, keep watching this space for the plethora of updates we have to offer. 🙂

Splash of Atharva

Fervour in the air,

You know it, Feel it here,

A whim, a fancy, to point it out,

Wondering if it was just another emotional bout…

Well, here in TAPMI campus it’s definitely not a “bout”. The buzz is there, the cause for it no doubt is Atharva! If you are an ardent Harry Potter fan, try recollecting how the Hogwarts school of Witchcraft and Wizardry suddenly transforms itself and puts on a completely new garb. That’s exactly what has happened to TAPMI. Last evening, you remember seeing the same dull brick and mortar walls, and next morning you are wondering who painted Atharva all over the place!

Walking around the campus you can see bright posters, and tall banners adorning most of the walls. The place looks like it has suddenly broken out into a riot of colours. The mess, the academic block, TAPMI greens… all of it have miraculously altered, and are now united by one spirit, one sensation that runs widespread, Atharva is here!

It’s not just the campus, but the streets of Manipal and Udupi as well which have been adorned with Atharva decorations and promotions! The majestic banners bring a huge deal of pride to every single TAPMIan, for he belongs to the family which is organizing one of the biggest ever events to hit Manipal!  

The zest has mesmerized the students too! You could find a few pacing around loaded with sheets, chart papers etc. while others gather in groups, and have fervent discussions about what events to participate in. The campus of a management school never seemed so pulsating and animate with vigour! Just being here, in and around the campus, makes you want to plummet in and contribute to the gung ho.

Many students are still unaware of their true potential and Atharva becomes a giant step towards sensitising them and motivating students to develop interest towards application of management skills beyond the pages of their books. The events aim to unleash the managerial potential within.

More than the fest or the events or the competitions, it’s the mounting, building up liveliness, the vibrancy around the campus, that has made the wait for the climax a gala event in itself. The anticipation for Atharva mysteriously manages to glorify the journey!