BrandScan

BrandScan is a unique Market Research fair conducted by the students of TAPMI. In the 17 years of its glorious existence, it has completed 190 projects for various clients making it the largest market research fair by a B- school in India. It has a unique way of eliciting unbiased and natural responses through the use of disguised games. It boasts of a clientele consisting of blue-chip companies from various domains ranging from FMCG, consumer electronics to the automobile industry. Professional guidance and consultations from reputed research agencies like TNS, Market Insight etc has helped BrandScan develop a systematic three-phase research approach.

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TAPMI hosted an industry conclave on its premises as part of BrandScan 2009. The speakers at the event included Mr. Aditya Atri, Consultant & Former Vice President of Reliance Industries Limited, Mr. Bijay Sahoo, Chief People’s Officer of Reliance Retail, Mr. P.K. Mukherjee, Managing Director of Sesa Goa, Mr. Pulin Shah, MD of v Smart Innotech & Former National Sales Head of IBM and Ms. Monica Doshi, CEO of Leadership Management Institute India. The topic for the event was ‘India as a Brand’.

During year 2009, projects were undertaken for Hero Honda, Durex, Parle, Perfetti Van Melle, Shaadi.com, Wonder La, The Week, Wildcraft, Wildstone, Amul, Fastrack, Denver and Campus Fever.

The USP of BrandScan is that it serves as a platform for both learning and entertainment.  The format of the event is a gala fair with customized events focused on attracting people for conducting research. BrandScan hosts more than 5000 visitors from Manipal, Udupi and other adjoining areas and remains one of the most awaited events of the year for the region.

The 2010 version of it is scheduled on 13th and 14th November and promises to keep the momentum on with fresh minds , energies and ideas.

For more info on projects undertaken , clientèle , corporate speak , highlights,  research and sponsorship opportunities go to http://www.tapmi.edu.in/html/Brandscan-Overview.html

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Incase you want to partner and/or associate with the event in any form, kindly mail to brandscan@tapmi.edu.in or contact: Abhishek @ 99162 15286  / Anup @ 97418 56929

– BrandScan Team (2010-11)

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