Mr. Puneet Mehrotra, Director – Industrial BU, TE Connectivity interacted with the students of T. A. Pai Management Institute by delivering a guest lecture on the 14th November, 2014. Mr. Mehrotra is an Electronics Engineer and also holds a Post-Graduate Diploma in Management from the Indian Institute of Management, Lucknow with a specialization in Strategy and Marketing. Mr. Mehrotra has rich experience in the field of B2B Marketing and Sales and has served in top management positions for various organizations like TE Connectivity, Belden India, AREVA T & D India and Rockwell Automation India Pvt Ltd. In the interaction with students, Mr. Mehrotra discussed and classified the customers he has encountered in B2B Marketing and Sales ranging from small to medium Indian enterprises to multinational companies.
He discussed in detail the buying behaviour and level of standardization that was seen among the different types of customers and the changing trends in B2B Marketing and Sales. The students especially enjoyed the time he spent in talking about the process of negotiation undertaken by small Indian companies and independent entrepreneurs. Mr. Puneet Mehrotra, in his lecture, also compared the sales and marketing strategies of B2B and B2C marketing by examining the similarities and differences that existed between the two areas of marketing with respect to strategy and customer behaviour.
The interaction was particularly enlightening for the students as the speaker shared a lot of personal experiences and anecdotes from his career in the field of marketing from the perspective of a manager. Mr. Puneet Mehrotra also answered the various questions put forward by students who were keen to know about the working of the industry from a practical standpoint and understand the business from the viewpoint of an experienced manager. The guest lecture conducted by Mr. Puneet Mehrotra at TAPMI was a great learning experience for the students.
TAPMI welcomed its alumnus and former Student Executive Council President Mr. Krish Radhakrishnan, Channel Sales Manager – Freshdesk Inc. to campus. Krish started the lecture by reminiscing his journey from TAPMI to Freshdesk.
Freshdesk Inc. is a cloud-based software provider, headquartered in California. The company’s flagship product is Freshdesk, a customer support software, which brings together multiple communication channels like email, phone, and social networks, and makes it easier for businesses to communicate with customers
Mr. Krish discussed about what it is like working at startups. He went on to debunk common myths about startups. Mr. Krish then went on to give a brief introduction about Freshdesk. He explained about the history of the company, the motivation behind formation of Freshdesk and about Freshdesk products.
The interaction was very enlightening for the students as the speaker shared a lot of personal experiences from his career in SaaS and IT products. He also answered various questions put forward by students. The guest lecture conducted by Mr. Radhakriahnan at TAPMI was a great learning experience for the students and helped clear a lot of clout about the work culture at start-ups and the career growth prospects for MBAs working at start-ups.
Mr. Siddharthan Muthuraj , VP – HR Jubilant Retail involved in an interactive session with the students sharing his experiences and his success mantra in the Retail industry. He encouraged students to ask questions and clarify doubts which were an enriching experience for all the students.
The speaker asked the students about what was the basic objective of students doing MBA. He stressed on the point that growth and money are something that will follow as you work with passion; it doesn’t have to be your primary aim. He illustrated how a 12th graduate could do better in his company than a person in MBA; He invited opinions from students to explore the probable reasons which would have made that possible.
He explained the irony in the situation that people examine all features of phone before buying it but rarely ever evaluate their individual competencies while choosing their goals. The speaker inspired the students to write down their strength and weakness to polish themselves in line with their competencies. He elaborated on how the hunger for learning and applying the concepts studied in MBA helps to succeed in the long run.
In the opinion of speaker, every individual can be a specialist only till a point in time beyond which he has to become a generalist to propel success. He explained that over a period of time, every individual should try to collaborate with the views of other departments. For example, HR also requires marketing skills as you have to build marketing strategy to let the employees accept the policy and welfare activities in the organization.
Later in the session, he brought in a whole new perspective by saying that managers needn’t have all the technical knowledge of the domain but should have a basic technical knowledge to ask the right questions. He concluded the insightful guest lecture by delving on the importance of how discipline and flexibility to adapt are the key point to become a good manager in corporate world.
Mr. Joseph K Varghese, Head HR, Khazana Jewellery visited campus on 10th October for a guest lecture for TAPMI students. Mr Varghese began the session by giving an overview of the jewellery industry in India.
Emphasizing demand of gold in Indian markets, Mr. Varghese said 25% of world’s gold consumption is in India, making it the largest consumer of yellow metal in the world. Gold is one of the fastest growing sectors in India economy with an annual growth rate of 15%. Khazana, leading jewellers in South India has a very good name and brand image. First opened in 1989, it has grown from a single store to 41 plus stores in 2014 with a turnover of INR 3284Crore and an employment strength of over 2600 plus. Throwing light on expansion plans, Mr. Varghese shared that Khazana plans to open 100 showrooms across country in next 3 years, expand overseas in UAE, Singapore and also venture in ecommerce arena.
Explaining the Business Process of Khazana, Mr. Varghese apprised that firstly gold bullions are imported from South Africa and Switzerland or purchased from RBI, and then passed to goldsmiths with designs for every ornament given by Khazana team. Then, after karigars make the ornaments, jewellery is checked and hallmarked by Government of India Institute for purity, quality, durability and then Hallmarked. After Hallmark stamping, it is sent to showrooms for sales.
Highlighting the point of differences of Khazana jewellery, Mr. Varghese emphasized that the chances of gold contamination are nill and even diamonds are sourced by Khazana. Exclusive designers design unique designs of ornaments. Over a decade, Khazana has built dedicated customers across India. They were the pioneers to introduce ‘Purity’ Guarantee Cart with photo of the ornament, which ensures that if a customer ever wants to sell or melt the ornament will not lose a single rupee in the gold value. In today’s parlance, it is called BIS hallmarked ornament. Khazana has manufacturing hubs all over India and maintains quality, product finish and competitive pricing to its customers.
Talking about Management Trainee Program, Mr. Varghese said that a Management trainee after undergoing 6 months development training and on the job training becomes Area Sales Manager. An Area Sales Manager has cross functional stints in area of sales, Product (which includes sourcing, making and pricing), business development and marketing. The major roles of an Area Sales Manager include handling cluster of showrooms, sales and operations, team management, crises management, customer retention and acquisition and driving customer-focus approach within team.
The deeply insightful session was concluded with Mr. Varghese taking barrage of students’ queries and answering everyone.
TAPMI CXO Leadership Lecture Series: Guest Session by Mr Rampraveen Swaminathan, President, International Paper Inc.
Mr Rampraveen Swaminathan, visited TAPMI on the 8th of October, 2014 to interact with the students. The session was conducted as a part of the TAPMI CxO Leadership Lecture Series. Mr Rampraveen is the President of the International Paper Inc, and serves as the MD and CEO of the International Paper APPM ltd. a subsidiary of the mother firm.
He has more than 15 years of experience in the field of Strategy and General Management. Mr Rampraveen is an alumnus of TAPMI with an MBA in Finance. He set the context of the talk upfront by saying that the two topics he will be talking about will be the Company and Leadership.
He went on to tell about International Paper Inc, and its history. Established in 1898, it has operations in 24 countries and has more than 3000 employees in India. It acquired the Andhra Pradesh Paper Mills (APPM) in the year 2011 to form the Indian subsidiary firm International Paper APPM ltd. The revenue generated from its India operations is $0.4 billion, whereas the revenue generated from global operations is $34 billion.
They have a B2B model, wherein the business is segmented into the following divisions:
- Industrial Packaging
- Consumer Packaging
- Printing Papers
He spoke about the “Sustainable Forestry” philosophy that is followed by International Paper, as per which for every tree they cut, they plant four trees so that the environmental balance can be established and sustained. With this they have been able to grow wood and agro land and forms a major chuck of their Corporate Social Responsibility.
He then spoke about his experience and what it takes to be a successful leader. He said for a leader it is very important to be able to deal with Volatility, Uncertainty, Complexity and Ambiguity. The major values that should be demonstrated by a leader are Courage, Higher Ambition and Entrepreneurship. He said that leaders should have learning agility, network centricity and diversity.
He ended the lecture by saying that, “It is always necessary that we do what is right, rather than doing what is convenient”. The lecture ended with the TAPMI Placement Forum, extending the vote of thanks to Mr Rampraveen for taking time out of his busy schedule and addressing the students of TAPMI.
Mr. Abhishek Sehgal, HR Manager, Microsoft visited TAPMI on 8th October 2014, to have an interactive session with students.The session kicked off with Mr. Sehgal taking students through the journey of Microsoft and how Microsoft has evolved over the years. He talked at length about the huge shift Microsoft is going through, from data centres to cloud.
He moved on to talk about how mobility has changed our lives in ways we did not envision. Mobility these days has become synonymous to internet. It has become an essential element of our work as well as our personal lives. Earlier, before internet PC’s were the big things, but today we cannot think of a PC without an internet connection. We want internet on our phones, laptop’s, tablets; and that too all of them integrated with each other. The best part about this evolution is that life is no more restricted to sitting in office and doing things. It has freed people to work beyond their desks and to look out of their personal computers.
Rapid evolution in mobile cloud computing has changed considerably the way communication services are delivered around the globe. Mobility and cloud computing has radically altered consumers lifestyles. Cloud computing has not just made people’s life easy; it has increased collaboration at workplaces. It allows employees to share documents on the go, help them follow up and receive critical updates in real time.
He further talked about how data revolution is helping companies understand the hidden insights into consumer behaviour. Big data these days is used in determining consumer’s decision making patterns. Problems associated with the managing of big data can be solved through cloud system which provides a scalable solution for managing and analysing data. Cloud systems have become popular and preferred because of their low costs, flexibility and Mobility. Cloud system has significantly reduced storage issues for big businesses and is the most efficient way to manage big data these days. It has made the work of marketing professionals easy and has greatly helped them in predicting the behavioural trends which in turn has ensured advantages in real world scenarios.
Mr. Sehgal further stressed on the importance of prioritizing mobility and enabling people what they want to do. Later in the session he talked about the various new offerings of Microsoft and how they are going to revolutionise their whole business, as it has allowed them to reach out to the smallest of organizations.
He concluded the session by sharing a quote from Microsoft CEO Mr. Satya Nadella- “You spend too much time at office to not do anything meaningful”. To be successful an individual should make his/her every minute count and should never fear taking challenges.
“Without data, you’re just another person with an opinion.” W. Edwards Deming. This was the core essence of the Digital Marketing workshop conducted by Mr. Bijoy Alokkan, a TAPMI Alumni (2013).
Mr. Bijoy began the session with a brief introduction about Mindtree and further went on to say that Social Media now has infinite power because of social distribution happening very quickly. Social media is the new way to communicate and consumers will rule the Digital Content Universe because 2/3rd will be user generated content. This is a compelling reason for future Digital Marketers like us to know about and be able to use relevant tools to analyse the vast data available in the universe of Social Media.
The workshop revolved around four main topics , namely – Analysis of Google adwords, Facebook data, and information from Twitter as well as LinkedIn. Using tools like Gefi, NodeXL. Mr. Bijoy made sure that the workshop was highly interactive and interwove many pictures, step by step processes and live examples to drive home the concepts for first time users.