Atharva – Potent and Purposeful

An insatiable hunger for challenge is the only pre-requisite for you to come to Atharva – TAPMI’s annual B-School fest. Like every year, the three day event is action packed with a host of competitions like the ever popular Quiz on the Beach (QOTB), the marketing game Chakravyuh, the traditional stock trading contest – Outcry and many more.

We at Atharva understand that preparation and participation involves a sizeable effort and costs time. And to make your efforts worth it, Atharva is designed, unlike many B-School fests across the country, to offer a mix of business-related as well as cultural events. When you have the talent, then we will provide you the platform to prove it. Vibes, the inter college dance competition for the twinkle toes and tapping boots, has always been one of the most sought after events that sees participation  from several institutions across the country.

Polemic, the corporate debate, is to be moderated by T.V. Mohandas Pai, former CEO of Infosys. This year, it boasts of an impressive list of speakers like politician Dinesh Gundu Rao, Madhu Goud Yaskhi and Dushyant Singh, a member of the 15th Lok Sabha of India. The topic for this year is ‘India in the 21st Century: Vision, Hopes and Aspirations’.We have seen them battle it out in politics. It’s time to watch it live at Polemic!

Across various industries, HR managers look for those who can put the theory into practice, apply the textbook in the real world. Are you able to co-relate trends in the industry? Or, is there a creative genius in you looking to empower a brand or shape a company’s strategy? Events managed at Atharva are of a certain kind –which seeks to quiz the B-school grad, to intrigue, to test the skill set and decision making abilities while dealing with ambiguity and surprise. Atharva, as a concept has evolved immensely over the years and at TAPMI it has been a collaborative effort involving external functional committees viz. Marketing & General Management (MGM), HR Fora, Social Endeavour Group (SEG), the Finance and Operations Forums  and the like to aid the event design. Be it a stock market simulation or ensuring that a B-plan recommendation is implemented in practice; the functional committees have been the proverbial ‘cog in the wheel’.

In the previous years, events such as QOTB have received special mention in a number of newspapers and online blogs. Similarly, the media partners for  Atharva 2011-12 will be The Hindu’s Business Line and Manipal based online journal ‘Chill Maadi’. The Atharva Pre-Fest edition on Chill Maadi is available HERE.

With just a day to go, keep watching this space for the plethora of updates we have to offer. 🙂


‘Atharva 2010-11’ kick-starts!

Atharva 2010-11

TAPMI’s International B-school fest ‘Atharva 2010-11’  was formally inaugurated by Mr. Santosh Desai, MD & CEO of FutureBrands (Branding services arm of Future Group). Mr. Santosh Desai is an IIM-A post graduate and is well known for his Times of India column: City City Bang Bang. He has more than 20 years of experience in advertising and authored a book named ‘Mother Pious Lady: Making Sense of Everyday India’.

Dr. Vasudeva Rao, Dean (Administration) of TAPMI declared the event open after the lighting of the ceremonial lamp by the chief guest Mr.Santosh Desai. Prof.Chowdari Prasad, Dean (Planning & Development), TAPMI introduced the chief guest to the gathering. The Convenor of Atharva, Mr.Shovan Kumar gave brief background about Atharva.

Mr. Santosh Desai addressing the students of TAPMI

Mr. Desai, in his inaugural address talked about ideation and his perspectives on the changes in India. He said ideation lies in seeing the old in new ways and the challenge lies in creating original ideas that connect with the customers and last longer. He felt that we need to come out of the ‘sameness epidemic’ and create ideas that are different and admirable. He said that we are almost in a world of parity – in resources, abilities and technology, which makes it difficult to move to the next level. According to him, organizations should make ideation a natural process and not treat it as a separate exercise.

Talking on brands, Mr.Desai said that brands are what a company believes in and how it sees the category it operates in. He explained how customer relationship is viewed differently by Indian banks and multinational banks. Through two advertisements he showed how MNC banks held a transaction view of customer relationship whereas Indian banks focused on the trust or emotional bond created with the customer. He also shared his thoughts on how the Indian middle class had changed over time away from a utilitarian view of products. He said that the middle aged Indian has moved on to choose a bike over a scooter – which shows his change in taste from functionality to style. He urged that management students should learn to question implicit assumptions and should have disrespect for mediocrity.

Atharva is organized by the students of TAPMI, under the able guidance of the faculty. The highlights of this year are Quiz on the Beach- a corporate quiz, Sanchay – an Agri-supply chain simulation event, Sankalp – a Business plan contest and Sahayog – a live case study event to formulate a turnaround strategy for an NGO.

Atharva 2010-11 is based on the theme of ‘Yuva’ – the Indian youth who have the potential and the responsibility of a better tomorrow. The ninth edition of Atharva has various events spread across four days till 23rd January that would bring out the best of talent among B-school students.

YUVA - The Changing Face of the Nation