Make Your Mark @ TAPMI Atharva 2014

Make Your Mark is essentially a marketing event, which took place over two days consisting of troubleshooting a real life managerial crisis, designing a marketing plan and lastly a simulation game.

The judges of the MYM were Prof. Vinod Madhavan, Dr. Gururaj Kidiyoor and Dr. Siva Kumar, judging different sub events for the same, and the participants were from IIM-B, NITIE and TAPMI, with each had a team of two members.

To elaborate upon the events, on day 1 Participants were given a case about a shop run by NGO in Udupi.  They were taken to that shop so that they can understand the problems and clarify their doubts by asking questions to store manager. Followed by which a presentation had to be made citing the solutions for the same.

Next was a marketing plan designing competitions wherein the participants were supposed to select a product among the 4 innovative products given to them previously and prepare its marketing plan.

Day2 saw the simulation game competition called BrandPro. The Simulation consisted of a product and they had to design brand strategy with certain factors mentioned in the simulation. Team which had maximum Share Price index won that round.

The event saw rigorous participation from all the teams and had lots of learning for them in store. The winner was the team from IIM-Bangalore who grabbed prizes worth Rs. 15,000 and the runners up was team from NITIE, who walked away with prizes worth Rs.8000.