“Current Trends in IT Industry”- Mr Sumeet Minocha, Integrated Services Leader, India BU, Wipro Limited

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On 25th September, in an interactive and insightful session with students, Mr Sumeet Minocha talked about the new trends that are shaping the IT industry today. Technologies like Machine learning, Artificial intelligence are completely reshaping the business landscape.  Adding to this, a concept like SMAC, the synergy of Social, Mobility, Analytics and Cloud is driving business innovation and helping organizations improve their operations and target customers more effectively. Today every company is coming up with its own digital strategy. Digital is fundamentally shifting the competitive landscape in many industries and sectors. Companies now need to take critical decisions on how to address digitization. The concept of Digital is all about removing redundancy so that when a company applies SMAC, it is able to achieve the most optimised process. He also spoke about the situation when an organisation struggles from a linear growth stack. In this situation, a company needs to focus on non-linear growth and this is where IT companies are focusing and turning their attention to.

Further, Mr Sumeet spoke about the differences between an IT service company and a product company. Unlike an IT service company, a product company focuses just on the innovation of a product that it deals with, and tries to anticipate the future of the same. However, with the passage of time the space between the IT product and IT Service Company is collapsing. Also, gaining momentum in the IT industry is the concept of Solution Architect which is a combination of both Functional and Technical requirements. Therefore, technology is helping organizations to reach to an unlimited audience by increasing the penetration and reach. Social media has turned out to be a mandate for all organisations today. It is the most important area of focus and has become instrumental for businesses in shaping the consumer decisions. The usability of social media has grown exponentially, providing businesses with an immense scope for increasing customer engagement. Another impact of technology is that gradually every routine job that had a step by step fixed procedure is being entirely replaced by automation and in future, only those jobs which require strategic decision-making will require human intervention.

Towards the end of the lecture, he advised students who have an IT background to connect their experience to the big picture. Only then can the students justify the validity of their experience. Students should also ensure that they join a company which provides them with both operational and strategic experience. In this era of internet, there is an information overload around us. Therefore, he advised students to have a learning attitude and to constantly evaluate whether what they know is just information or has been interpreted to knowledge and wisdom.

 

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“Retail in India is growing exponentially”- Mayank Jain, Regional Business Manager, Titan Eye Plus

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On 20th July 2017 in an interactive session with Mr. Mayank Jain, Regional Business Manager, Titan Eye Plus; the speaker threw light on the fact that retail in India is booming. He told the students that currently India is ranked number two in retail potential and has successfully jumped thirteen places of what it was last year. It is amazing to know that we are first in the world in terms of per capita retail ability.

Taking the discussion forward, Mr. Jain mentioned that the reason for this exponential growth is that we have very good market potential. The economic risk of all the retailers who are coming in India right now is extremely low. FDI has been taken to next level altogether. 100% FDI has been approved in unibrands and multibrands.

Furthermore, Mr. Jain also touched upon the fact that the market sizing is extremely important. Quoting an example of the same, he mentioned that “if the market size is around 1 crore rupees per annum and my market share is 15% then I would be earning 15 lakhs; which is not a viable component”. If we look closely towards the data provided we will notice that the market size of India is growing exponentially. Mr. Jain left the students surprised by mentioning the fact that the total Indian market size has almost doubled up in a span of four years. This has made India a very favored destination for all the retailers to come, grow and earn. He also mentioned how important a role does visual merchandising plays in retail.

To conclude, Mr. Jain, an alumnus of TAPMI, proudly mentioned that professionalism that TAPMI teaches can be realized only when one steps out in the corporate world. And this professionalism is very important in the retail sector.

COBCAM 2017 Inauguration Ceremony

The Inaugural Ceremony of COBCAM 2017 began with the ceremonial lighting of the lamp by the Director, Dr. Madhu Veera Raghavan, Admissions Chair, Professor Aditya Mohan Jadhav, BKFS Representative Mr. Dhanyakumar Malali and the Key Note Speaker of COBCAM 2017, Mr. Deepak Reddy, Group Head HR, Bajaj Finserv.

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Professor Aditya Mohan Jadhav emphasized the grounded industrial exposure the students of TAPMI get by the very structure of the curriculum. Dr. Madhu Veera Raghavan opened COBCAM 2017 by sharing his dream for TAPMI to be one of the top 10 Business Schools in India and for BKFS students to play an integral role in the financial services sector. He stressed on continuous revival and revamping of the curriculum to keep in constant touch with the changes in the industry.

The Key Speaker, Mr. Deepak Reddy refreshed on some of his fondest memories and biggest learnings as a TAPMI student. He urged the students to learn as much as possible in as many diverse sectors and fields. He noted the change in the perception of the consumers towards the banking industry and how that the most important factors that influence the success in the banking service sector are customer’s ease of obtaining information and customer fulfillment.

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He praised the change from the traditional banking practices to modern digitized methods which vastly reduced the processing speed. While this has greatly increased customer satisfaction, it has simultaneously reduced employment requirements; replacing man with machine. A case in point, he reminded the students that the financial sector is highly volatile with uncertainty around every turn.

On what he expects from students and future leaders, he demands that we find our purpose in life; a field where we can create an impact and lead change. He also stressed the importance of being socially aware and developing capabilities to collaborate with other individuals. He urged the students to work hard and learn continuously.

The insightful and informative speech set the tone for an evening of learning at COBCAM 2017.

S.C.O.P.E 2016: DAY 2: WORDSWORTH: ‘The buzzword connection’-Mr.Rohit Sarma, Manager – Chainalytics

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Mr. Rohit Sarma, Manager, Chainalytics in an interactive session with students talked about how a lot of concepts such as GST, Internet of Things, Make in India, smart cities etc. are floating around the country and how these buzzwords are interconnected. Meanwhile, he talked about the major advances that have been occurring in the field of logistics and supply chain. In logistics, dedicated freight corridors, inland waterways, and Sagarmala project are some of the big upcoming projects. The Sagarmala is a series of projects implemented in order to leverage the country’s coastline and inland waterways to drive industrial development.The challenge for us is that port infrastructure and linkages have been declining and initiatives such as Make in India cannot take off without better port infrastructure.

He further added that over the next five years no matter which field we are in all of us will be involved in fields like the multi-modal system because this is the future. Then he discussed how freight rates are very high in India. Owing to the high cost of freight, the cost of logistics in the country also rises . It is higher than the corresponding figures for other major economies and we need to focus on improving  that.

Moving ahead he conducted an activity wherein the students were divided into 4 teams and were asked to connect these terms and present their idea to the other teams. The teams had to create a successful roadmap for implementation of their solution and explain that how 10 years down the line these terms will be used.

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One member of each team was asked to present the solution, and the role of a MOM (minutes of meeting) expert was assigned  to one member of each team .The MOM expert was responsible for summarizing the points that each of the team presented. The presentation was followed by a group discussion and a brainstorming exercise amongst the MOM experts.

Towards the end of the session, he explained that the Make in India initiative is not only aimed at improving manufacturing but also at achieving consolidation of the agricultural sector. So it’s not just the manufacturing sector that will get affected by Make in India. The ripple effects of this initiative will be seen across all the sectors. He concluded by emphasizing that the main role of Make in India is to make India self-dependent in military procurement and development.

 

DISHA 2016: Day 5, Sophos- How HR really makes a difference to the business -Mr. Amit Mehta, Ms. Antara Chatterjee, HR Business Partners at HUL

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The interactive session with Mr. Amit Mehta and Ms. Antara Chatterjee started with a question “How HR really makes a difference to the business?” Mr. Amit shared what drove him to take HR as a profession and how the most challenging part of it is that people decisions are never black and white, they are always grey. So, it is imperative that one uses the right mix of intellect and judgement to take a decision. “People are the maximum VUCA you can get”, he said.

He emphasized on the fact that growth is essential for winning a business. HUL is fond of using acronyms one of which is the four type of growths the 4Gs-Consistent, Profitable, Competitive, and Responsible. HR has a refined role in each and impacts each of these growths in some way or the other. “HR is all about winning people“, he said and the acronym for this is 5Ms- Market, mix, mood, margins and mojo. If an organization focuses on these 5Ms it will definitely make a change to the 4Gs.

Ms. Antara further added how the talent market is no less than the product market. Every person in the organization has a role in contributing to the search for new talent. There  are two types of organizations depending upon how they attract the best people from the talent market. The first type of organization makes use of good policies, practices and infrastructure to attract talent while the second makes the talent understand what experience will they have when they are part of the organization.

For this, she gave an example of  marketing unplugged, a wonderful initiative of HUL in which brand managers  of HUL work together with students of various b-schools on a case to arrive at a win-win solution for both. HUL benefits from the innovative ideas of students and students get an insight of what life a manager at HUL leads.

Mr.Amit then talked about the importance of a healthy margin to ensure that growth is profitable. As an HR manager to ensure healthy margins you need to allocate the headcount along with resourcing for growth.

Ms. Antara talked about how employee engagement is  often mistaken as employee happiness. Employee engagement according to her is when an employee is ready to walk an extra mile for the organization. As an example, she talked about the project sunset implemented by HUL wherein, they believe that empowering people to take decisions is the best way to ensure employee engagement.

Mr.Amit further added how we are gradually moving from a TV era to a digital one and in that event, it becomes crucial to have the right mix of people.At HUL, consumers are divided into 14 clusters each cluster has  a certain level of global representation. The session ended with the last M: Mojo. “What drives you to do what you are doing?” According to her promotion, salary can give one momentary satisfaction and short-lived happiness. Some initiatives are beyond all these and are about leaving a legacy which is what HUL strives to achieve.

At any given point you need two people, one who takes decisions and one who  constantly shows the mirror to the other.HR  does the latter“, he said.

M-Power by MGM – “Content is fire, social media is gasoline.” – Mr. Naru Radhakrishnan, Chief Client Officer – Millward Brown

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In yet another engaging session organized by the Marketing and General Management Forum, Mr. Naru Radhakrishnan enlightened the students with his insights on social media marketing. Mr. Radhakrishnan is an alumnus of TAPMI who has more than 24 years of experience across media and digital space.

He began the session by talking about the relevance of social media marketing. In this era of hyper connectivity, consumers have the ability to aggressively express and broadcast their opinion at the push of a button. Hence, social media marketing can no longer exist as a separate entity, rather it has become an integral part of the marketing activities. He then went on to talk about the reasons behind the increasing proliferation of social media in our daily lives. Human beings are inherently social animals. It is this psychological need that is driving us to use social media as a digitally enabled social setup. Moreover, it also acts as medium for fulfilling our need for fame, an attribute which was exhorted by the famous American artist Andy Warhol.

Mr. Radhakrishnan then talked about the four kinds of social media users. The “Creators” are the primary originators of all social media content. This is a sect of highly creative people. The “Curators” are the aggregators who collate the content created by creators and packages in an attractive way for the rest of the users to consume. The “Distributors” distribute this content to different segments. The “Consumers”, being the last group, are the set of passive end customers of social media.

Moving ahead, he explained how social media is reshaping the contours of marketing. Instead of the historical “Marketing to People” scenario, it has changed to a “Marketing for/with People” situation. In the past, marketers used to set the agenda. It has gradually changed into a situation where consumers are setting the agenda. Marketing is no longer about the products but about the stories that you weave around them. In this age of social media, a high quality product alone won’t help you to succeed in the market place. The product would need stories in correct context so that consumers would be able to connect with it. He then played the “Dove Real Beauty Sketches” short film which was created as part of the Dove’s marketing campaign. The video showcased how brands can be built on beautiful stories.

Another factor which determines the success of such social media campaigns is the surprise element and interest level associated with it. He took the example of the famous “Smell like a Man” campaign of Old Spice. Moving forward, he spoke of the importance of being prepared for social media overreactions to marketing campaigns. He went on to explain how Honeywell Cereals leveraged this overreaction to their advantage. The trick is to think more like a publisher than a marketer. Even in the era of social media, word of mouth publicity has its own relevance. What you as a marketer tell to a customer is way less credible than what customers tell each other. A brand is created out of these interactions between customers. Hence social media acts as a meeting ground between consumers and brands. This is why online presence is a must for companies looking to leverage the social media tools. A mere presence in itself won’t add value either. Instead of using social media to just impress people, it should be leveraged to impact them. He cited the Ice Bucket Challenge campaign as one of the most successful such initiative which helped in creating a real impact.

The event ended with a highly interactive Q&A session wherein students and faculty members interacted with the guest to make the learning experience even more enriching.

 

 

Workshop on Digital Marketing by Mr Bijoy Alokkan, Mindtree

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Without data, you’re just another person with an opinion.” W. Edwards Deming. This was the core essence of the Digital Marketing workshop conducted by Mr. Bijoy Alokkan, a TAPMI Alumni (2013).

Mr. Bijoy began the session with a brief introduction about Mindtree and further went on to say that Social Media now has infinite power because of social distribution happening very quickly. Social media is the new way to communicate and consumers will rule the Digital Content Universe because 2/3rd will be user generated content. This is a compelling reason for future Digital Marketers like us to know about and be able to use relevant tools to analyse the vast data available in the universe of Social Media.

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The workshop revolved around four main topics , namely – Analysis of Google adwords, Facebook data, and information from Twitter as well as LinkedIn. Using tools like Gefi, NodeXL. Mr. Bijoy made sure that the workshop was highly interactive and interwove many pictures, step by step processes and live examples to drive home the concepts for first time users.

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