On 20th Jan 2018, the second day of 31st Atharva, round 2 of the events saw the teams competing fiercely for the top position in their respective events.
Round 2 of inFINity saw a debate between the teams, where each team has to present their views of expansion of a company in a given country. The company and the country for expansion were already assigned to the teams. The presenting team has to convince the judges that the given country is the best option for expansion for that company in terms of feasibility and profitability. The teams were given 10 minutes to present their findings, which mainly included a company overview and its financial analysis, demographic analysis of country assigned to them, the market analysis and the growth opportunities for the company in the given country. Post the presentation, two other teams were given an opportunity to have a 10 minutes Q&A session with the team presenting, where they debated with the team on the expansion choice. This was followed by 10 minutes of Q&A session with the judging panel. The judging panel for the day consisted of Mr. Vijay Pande, VP of Yes Bank (who’s also an alumnus of TAPMI) and Prof. Meera L.B. Aranha from TAPMI as well as two second-year finance major students.
In J.A.R.V.I.S, round 2 was aptly named “What’s your data say?”. Each participating team was provided with a rich historical dataset of a website having different parameters of website traffic. The teams were required to work with various visualization tools to analyze the data for patterns, build a dashboard and come up with insights. These insights would help the parent company (client websites) to improve their business. The techniques could include social analytics, web analytics, churn analytics etc. Participants were expected to understand the consumer behavior and provide valuable suggestion to improve the consumer experience. This round tested the presentation skills and the ability of the participants to analyze the data, understand and predict consumer behavior and build effective dashboards. The time limit for the teams was 20 minutes for presentation followed by 10 minutes Q&A by the judges.
Round 2 of ‘Sankalp- The B-Plan Battle’ started off with some great entrepreneurial ideas from the first round. Mr. Saurabh Chandra Rai, Senior Manager, Social Incubation of Start-Up Oasis graced the event with his presence and evaluated the contestants based on several parameters. All the teams presented their refined and improved ideas from Day 1 for 20 minutes and then, engaged in a Q&A session with Mr. Rai for 10 minutes. The teams presented their overall idea, along with the SWOT analysis, key financials, target segment, collaborations, and the road ahead. Battling cut-throat competition in the start-up ecosystem, the teams had ideas which are path-breaking and never seen before. The competition helped the teams understand the drawbacks of their ideas and how to overcome them. The selected teams moved on to the third round of Sankalp to be held on the 3rd day of Atharva 2018.
In “Make your Mark”, the second round saw the teams battling ways to rebrand a failed product. The judges for this round were Mr. Nimit Patel, Director, Ernst and Young and Dr. Simon George, Professor in the Area of Marketing, TAPMI. The teams that participated in this round were Team Desert Storm – Great Lakes, Team Vijeta – SCMHRD, Team Uphaar – IIM Kozhikode, Team Revolvers – TAPMI, Team A-Team – TAPMI, Team AGAP – TAPMI. The round revolved around rebranding a failed product and each team was given a unique product and a fixed budget of 50lakhs. Each team was given 15 minutes to give their presentation and post that, they had a Q&A session with the judging panel. One of the parameters for judging was how effectively the budget was used for the rebranding campaign. All of the teams participated enthusiastically and presented unique and out-of-the-box ideas.
Day 2 of 31st Atharva saw the 2nd on-campus round of sHRishti, Atharva’s HR extravaganza. This round was a case study round where the following skills of participants were tested: the articulation of the problem statement, identification of factors and constraints and spontaneity during the Q/A round with the judges. Each team was given 15 minutes for presentation followed by 5-10 minutes for the Q/A session. The discussion revolved around Gamification in the recruitment process, a new development in the field of HR. The event was judged by Mr. Deepak Kulkarni, the CHRO at Bajaj Electricals Ltd. and Mr. Babu Thomas, the Dean, St. Aloysius Institute of Management, Mangalore. The teams came up with varied applications and games with multiple stages and levels that could be applied to the real world, for recruitment processes followed by an intense discussion with the judges.
To mark the end of a day filled with fierce competition, Xpressions organized the event Vibes – The Dance Extravaganza. The event saw 6 teams from School of Life Sciences Manipal, MIT Manipal, NMAMIT, Crazy Guys Dance Academy and TAPMI competing for the first position over a course of three rounds. Round 1 was a Duet round, where the participants had to depict a story while remaining physically connected to each other throughout the dance. Round 2 was a Faceoff round where one member of each team had to come and choose their opponent and have a face-off dance with him/her. The final round was a Group Dance in which every team had to showcase their talent in the group dance competition. The theme of the day was “Around the world”. Team Kreigers from MIT were declared the winners and team Showstoppers form MIT were the runners-up. The event was judged by Mr. John Daniel, who represented India in World Hip-hop Dance Championship in Las Vegas, USA in 2016 and Mr. Sunronce Pais, who is a certified ballroom dancer with more than 10 years of experience.