In an insightful session with students, Ms. Anupama Ramamohan spoke about HR analytics and its importance in adding value to the company. She started off, by explaining how some mid-managers still think of HR as a necessary evil. It is challenging for HR professionals to be taken seriously when the common perception of HR department revolves around just hiring and firing. HR analytics acts as an important tool through which HR professionals can add value to the company, she said.
According to Ms. Anuapama a large majority of the companies have stopped measuring the employee satisfaction metric. The reason attributed to this is that the satisfied employees may not necessarily be productive, but complacent. So companies have started measuring the employee engagement instead of employee satisfaction metric. Ms. Anupama added that HR as a department has a gold mine of data. She shared her experience with IMS healthcare and explained how the company grew from 700 to around 2400 employees. Even to hire these 2400 people, the HR department had to scan through around 10,000 resumes. This has led the HR team to collect a lot of data, both in terms of talent available in the country and also about the performance level of current employees. It could also throw light on a lot of demographic data.
The problem, according to Ms. Anupama, is that the current HR professionals are not trained to make use of this data. She then went on to explain about the different stages of HR analytics starting from Hindsight to insight to foresight. She also explained about the evolution of analytics. In the initial years, it was more about reporting of all the data available in a meaningful manner. Now it has grown on to become more of an analysis and monitoring phase where all of this data is analyzed to look at trends. In future, a predictive analysis phase will come into existence. She then went to explain about the various metrics being used in HR practice and why turnaround time is one among the most important metrics being used across the industries. She ended the session with an interactive activity to analyze the real-time attrition data and thanked the students for their active participation throughout the session.