It was an enriching experience for the students of TAPMI, when they heard about the aspects and trends of social media from a Social Media marketing company.
He started his talk by citing examples of how much-old social issues like corruption, dictatorship, etc. were always there in the society, and how with the advent of social media, mass campaign like that of Anna Hazare, Arab uprising, Occupy Wall Street etc. took shape and changed the world in no time. He stressed on the point that with the rise and awareness of social media channels, aggregating and congregating the data has become much easier today.
He further focused on the challenges large businesses face when it comes to handling and understanding the power of data that floats around in the social media channels. He cited examples of brands like Nestle Kitkat and Ford Fiesta to explain these challenges. He also said that there is a huge cultural challenge faced by large companies as they have to behave like media knowing that they are not the media. They also face problems as they know that they can broadcast themselves but are not equipped to do so.
One of the aspects that he mentioned was that the size of a company doesn’t matter when it comes to social media. He was quite impressive in giving appropriate examples after explaining every aspect so that students can grasp that aspect easily. He gave a wonderful example of Walmart and Amazon for the above mentioned aspect of social media.
He finally gave an overview of his company, what they do, how they engage with their clients, what all services do they offer, and how is their research methodology different than traditional market research. It was an inspiring lecture above all, which made students churn their brains on how social media can be leveraged to understand customers and grow business with a pace never seen before.