Future managers explore new horizons in Healthcare management
Students and the faculty of T.A.Pai Management institute (TAPMI), Manipal, witnessed some of the doyens of the Healthcare industry, as a part of the day long health care conference Abhyudaya, today. The conference was organized as a part of TAPMI’s initiative to explore new vistas in the Health sector and examine how healthcare and academia interact with each other. Going by the overwhelming response by both the students and the faculty, the conference was a resounding success.
Dr R C Natarajan, Director of TAPMI, opened the conference where he underlined the importance of healthcare in India and tracked its development from its embryonic stage to what it is today. With that, he set the stage for the Guest of Honour, Dr Vinod Bhat, Pro-Vice Chancellor Manipal University and the Chief Guest, Mr Rajen Padukone, CEO Manipal Healthcare.
Dr Bhat, brought his extensive experience in the healthcare sector to the fore to expound on the challenges that India is facing. Highlighting the number of cases of Malaria, Tuberculosis and the high occurrence of maternal deaths, he illustrated to the eager audience the enorimity of the challenge. Praising the structure of the Indian healthcare sector, he underlined the importance of the implementation of the same. He also educated the eager audience, how Manipal Trust implemented a three tier healthcare structure in the districts surrounding Udupi and highlighted its success.
Dr Bhat was followed by Mr Padukone, who gave a detailed presentation about the business aspects of the industry. Highlighting its constantly changing nature, he bought out the various challenges faced by the medical fraternity today. He illustrated how the population growth in the Country, will drive up the demand in the future for the healthcare sector. He also explained how the prevalence of lifestyle diseases in today’s times, the entry of private equity funds in the health industry, the collaboration of real estate companies and hospitals and the emergence of medical value travellers from foreign nations, all bode well for the industry in the future.
The immensely informative introductory session was followed by an enlightening panel discussion on the challenges that are being faced by the Indian Pharmaceutical industry. Moderated by Prof Vinod Madhavan, the discussion featured stalwarts, both from academics and the industry. The pharmaceutical industry was represented by Mr. Shankar Das, President, Dr Reddy’s Labs and Mr Sagar Powar, senior consultant, PriceWaterhouseCoopers. Dr Sivakumar, Prof TAPMI, gave the academic perspective in the discussion. Myriad topics, ranging from generic drugs, changing marketing requirements, the exponential growth in the Indian rural market to the role of the Government and its regulations were debated and discussed. The students were also educated in niche topics like pharmaceutical innovations and processes.
The panel discussion was succeded by a discussion on the convergence of technology and healthcare and its sustainability in Indian context. Mr Sachin Chaudhury, Vice –President Health-care, Genpact and Dr. Nitin Verma, Vice President, m-healthcare Religare addressed the audience on the various aspects of computer and mobile technology and its applications in Healthcare.
Not only did they speak about the technological impairments amongst the rural population, they also elaborated on the the challenges faced in terms of the aeging population and resource constraints. They predicted the convergence of telecommunication and healthcare would solve the problem of medical accessibility and deliver secondary and tertiary medical expertise to rural areas.