Manipal, Karnataka, Aug 13th 2012 – T. A. Pai Management institute, Manipal: Mr. Prakash Dadlani, Vice President – Marketing Excellence at 3M India visited T. A. Pai Management Institute (TAPMI), Manipal on 13th Aug, 2012 to deliver a guest lecture to 2nd year students.
Mr. Prakash Dadlani, who joined 3M India 1 year ago, brings to the table immense industry experience of more than 15 years in different marketing and research roles; talked about Marketing in B2B, innovation driven companies, changing role of marketing and also gave a brief insight on repositioning of corporate brands. He debunked the myth of marketing being a responsibility of solely the marketing department explaining how every department needs to effectively work towards marketing and brand building. He talked about the nature of marketing in innovation centric companies. He talked about how 3M acquires customer insights using qualitative information and intuition as opposed to popular quantitative marketing research methodologies.
He emphasized on the point that today’s industry is increasingly accepting marketing as core of strategy and not merely a business function. His enlightening talk was followed by open house session, wherein students asked questions varying from parent brand – sub brand relation, role of digital/social media in B2B marketing, career in B2B sales versus B2C sales, Dos and Don’ts of B2B marketing etc. Mr. Dadlani won over students with his sound marketing insights and has received a standing ovation at the end of the lecture.