Atharva – Potent and Purposeful

An insatiable hunger for challenge is the only pre-requisite for you to come to Atharva – TAPMI’s annual B-School fest. Like every year, the three day event is action packed with a host of competitions like the ever popular Quiz on the Beach (QOTB), the marketing game Chakravyuh, the traditional stock trading contest – Outcry and many more.

We at Atharva understand that preparation and participation involves a sizeable effort and costs time. And to make your efforts worth it, Atharva is designed, unlike many B-School fests across the country, to offer a mix of business-related as well as cultural events. When you have the talent, then we will provide you the platform to prove it. Vibes, the inter college dance competition for the twinkle toes and tapping boots, has always been one of the most sought after events that sees participation  from several institutions across the country.

Polemic, the corporate debate, is to be moderated by T.V. Mohandas Pai, former CEO of Infosys. This year, it boasts of an impressive list of speakers like politician Dinesh Gundu Rao, Madhu Goud Yaskhi and Dushyant Singh, a member of the 15th Lok Sabha of India. The topic for this year is ‘India in the 21st Century: Vision, Hopes and Aspirations’.We have seen them battle it out in politics. It’s time to watch it live at Polemic!

Across various industries, HR managers look for those who can put the theory into practice, apply the textbook in the real world. Are you able to co-relate trends in the industry? Or, is there a creative genius in you looking to empower a brand or shape a company’s strategy? Events managed at Atharva are of a certain kind –which seeks to quiz the B-school grad, to intrigue, to test the skill set and decision making abilities while dealing with ambiguity and surprise. Atharva, as a concept has evolved immensely over the years and at TAPMI it has been a collaborative effort involving external functional committees viz. Marketing & General Management (MGM), HR Fora, Social Endeavour Group (SEG), the Finance and Operations Forums  and the like to aid the event design. Be it a stock market simulation or ensuring that a B-plan recommendation is implemented in practice; the functional committees have been the proverbial ‘cog in the wheel’.

In the previous years, events such as QOTB have received special mention in a number of newspapers and online blogs. Similarly, the media partners for  Atharva 2011-12 will be The Hindu’s Business Line and Manipal based online journal ‘Chill Maadi’. The Atharva Pre-Fest edition on Chill Maadi is available HERE.

With just a day to go, keep watching this space for the plethora of updates we have to offer. 🙂


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