Pratibimb February 2011

The wait is finally over and it gives us immense pleasure in announcing the launch of the second issue of Pratibimb. The magazine consists of a conglomeration of articles from various specializations. The magazine strives to continue on the path laid down by its first issue in providing key insights into recent management developments. It also serves the purpose of igniting creative thinking by continuing the publication of some of the best articles submitted by students. This issue takes the creative thinking to a second level by the inclusion of articles by students from some of the best Business Schools of India.

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The issue also presents an interview with Dr. Jagadish Sheth, Charles H. Kellstadt Professor of Marketing in Goizueta Business School. The prominent articles include articles on “Brands in Rural India”, “Cricvertisements” etc. The issue also presents the second episode of “Beat the Market”.

We are thankful to Mr. Mitesh Thacker, Chief Trading Analyst, and Prof. S. N. Rao for judging the Beat the Market’ entries of December 2011 issue.

Inviting Articles

We invite all the best brain from various b-schools to come and showcase their knowledge and acumen. The articles can be on any field of business from Marketing, Finance, Operations, HR to Systems. You can send us articles on:

  • Recent developments or trends in any of these fields.
  • Articles covering latest trends, innovative practices, strategies etc. in the global perspective.
  • We also invite articles on management thinker similar to the current section.
  • Apart from above, creative works in relation to any of the fields will be equally appreciated.

The best entry will receive a letter of appreciation and a cash prize of Rs 1000/-

The format of the file should be MS Word doc/docx.

The last date of receiving all entries is 10th April, 2011. Please send your entries marked as <ARTICLE NAME>_<SENDERS’ NAMES>_<INSTITUTE> to:

Come be a part of it!!

– Team Pratibimb


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