Mr. Rajdeep Sardesai delivers a lecture as a part of TAPMI’s Silver Jubilee Leadership Lecture Series

Shri Rajdeep Sardesai, Editor-in-chief, CNN-IBN and renowned journalist, delivered a lecture on ‘Customer Orientation and Objective Journalism’ to the students of management and journalism in Manipal. This lecture, organized by T. A. Pai Management Institute (TAPMI), Manipal was the second of the Silver Jubilee Leadership Lecture Series, commemorating TAPMI’s 25 years of excellence in management education. This initiative is to nurture future leaders by providing a platform to the young business minds to interact with the great leaders of today.

Dr. Ramdas M. Pai (Chancellor, Manipal University), Dr. Simon George (Dean-Academics, TAPMI) were present on the occasion along with management students and faculty of TAPMI and Manipal University.

Mr. Sardesai began his lecture by saying that media and journalism represent the possibilities that exist in our country and highlighted the transformation that television journalism has undergone in the last decade.

He called today’s 24 hour News channels, “a gigantic beast of journalism that needs to be constantly fed”. He contrasted this with the situation during the early nineties, when the government had a virtual monopoly on the News. Today, there are more than 120 24 hour News channels across the country! This, he said, has led to increase in the quantity of news and erosion in its quality which gives the people and the politicians an opportunity to condemn the media for any and every misfortune that befalls them.

Mr. Sardesai said that 24 hour news channels have changed the rules of the game. He spoke of how the impact of a catastrophe, like an earthquake or a tsunami, is made instant and helps bring in more aid to the affected. He cited the examples of Latur and Gujarat earthquakes, and the 1993 Mumbai blasts and 26/11 to show how the media plays an important role in the dissemination of information and shaping of public opinion.

He elaborated on the shortcomings of sting journalism and said that it focuses more on petty crimes by small government servants. Instead, he said, it should be used to bring to light larger scams perpetrated by politicians and corporate corruption.

While addressing the challenges being faced today by the media, Mr. Sardesai said that it is easier to expose malpractices and corruption in politics than in the corporate world because of their acceptance and encouragement by news companies. Another challenge that he mentioned was that while ethics was crucial to journalism, it is not being taken up by journalism schools and hence makes it difficult for young journalists ‘to do the right thing’.

Mr. Sardesai called the audience’s attention to the changing landscape of television journalism. He called it a TRP world where news channels would go to any length to get the highest numbers because of the intense competition amongst channels. He said that because of the reduced attention span of the audience, only the loudest attract the most viewers. In their effort to get noticed, these channels resort to unsavoury and irrelevant programmes.

Before taking queries from the students, Mr. Sardesai concluded the lecture by saying that the energy of the media gives the people a voice and that today’s world has a better democratic future.

– Media and Industry Relation Committee (MIRC)


Whitepaper on IT Sector

In spite of the uncertain global outlook, the Indian Information Technology- Business Process Outsourcing (IT-BPO) industry was able to achieve sustainable growth in the fiscal year 2008-09. This whitepaper explores the various nuances of the Indian IT industry by understanding the financial and marketing strategies of Indian IT companies and how they relate to the global IT industry.

Whitepaper on IT Sector.doc

-Abhijeet Roy (Batch 2009-11)
-Mohan M N (Batch 2009-11)
-Sulagn Pattanaik (Batch 2009-11)

The Rule of 250

The rule of 250 is a wonderful networking cum selling strategy, it stipulates that while you are dealing with one customer you are in reality dealing with 250 potential customer because every individual on an average knows 250 such individuals whom he can influence to some extent, according to this rule if you have made strong relationship with one of your customer on account of your services as well as on account of personal grounds then this one customer has the potential to bring you 250 new customers with the help of his personal network.

The father of this rule is an US based auto salesman named JOE GIRARD,according to Wikipedia Joseph Samuel Gerard, better known as Joe Girard, (born November 1, 1928 in Detroit, Michigan) is an American salesman. He is recognized by the Guinness Book of World Records as the most successful salesman[citation needed], selling 13,001 cars at a Chevrolet dealership between 1963 and 1978.JOE has authored a book called “HOW TO $ELL ANYTHING TO ANYBODY” where he has described the rule of 250,according to him your one single customer is equivalent to 250 potential customers, Joe always believed in making very good relationship with his customers, he was in a practice of sending them cards(every month he used to send 13000 cards) and he generally used cards of different color and size for his customers so that customers should never think that this is a junk mail, this helped him in building strong relationship with his customers who in turn brought him loads of new customers. These new customers again has the potential of bringing 250 new customers, thus a whole new network of customers can be established.

The story behind finding this unique number 250 is again very interesting, once what happened Joe went to a funeral ,there he was given a prayer card ,unlike other prayer cards this card was having the photo of the deceased on the top, this prompted the sales man inside Joe to give a serious thought, he thought since the exact number of mourners turning up for the funeral is not known how can someone decide how many cards to print, the number of cards shouldn’t be very low but at the same time it cannot be very high because that will lead to unnecessary wastage( this kind of card cannot be reused  since it was having the photo of the deceased ).After the funeral he went to the funeral director and asked him how did he decide the number of cards to be printed, the director replied that over the period of service he has noticed that for any kind of person generally 250 mourners turn up for his/her funeral. This led JOE to think that every individual is linked to some 250 individuals on whom he has some sort influence because until and unless you will not be having some influence on some one,  the  guy will not turn up for your funeral, from here the rule of 250 came into existence.

So next time whenever you are dealing with any customer always keep in mind that in reality you are dealing with 250 potent customers.



– Paritosh Kashyap (Batch 2009-11)